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~isPartOf:"Australasian marketing journal"
~isPartOf:"The international library of critical writings in economics"
~subject:"Methodologie"
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Field experiments
List, John A.
(
ed.
);
Samek, Anya Savikhin
(
ed.
)
-
2018
an important resource for students new to the
methodology
and applications of field experiments and academics alike …
Persistent link: https://www.econbiz.de/10012251745
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QCA in empirical marketing research : an experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection
De Villiers, Rouxelle
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 225-250
Persistent link: https://www.econbiz.de/10011792005
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