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~accessRights:"restricted"
~isPartOf:"Behavioral research in accounting"
~isPartOf:"Business research quarterly : BRQ"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Consumer behaviour"
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Behavioral research in accounting
Business research quarterly : BRQ
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International review on public and non-profit marketing
10
Journal of nonprofit & public sector marketing
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Journal of business research : JBR
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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International journal of Islamic and Middle Eastern finance and management
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International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit & voluntary sector marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Management research review
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Nonprofit management & leadership
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Psychology & marketing
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Services marketing quarterly
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The journal of brand management : an international journal
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The journal of consumer marketing
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The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
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How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
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2
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
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