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~accessRights:"restricted"
~isPartOf:"Business history"
~isPartOf:"Business strategy and the environment"
~isPartOf:"Journal of East-West business"
~isPartOf:"The journal of product & brand management"
~person:"Bendoni, Wendy K."
~person:"Gilboa, Shaked"
~person:"Ha-Brookshire, Jung E."
~person:"Kim, Sanghee"
~person:"Lebcir, Mohamed"
~subject:"Konsumentenverhalten"
~subject:"Sustainability"
~subject:"Umweltbewusstsein"
~subject:"United States"
~type:"article"
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Konsumentenverhalten
Sustainability
Umweltbewusstsein
United States
Brand management
3
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Fashion
3
Markenführung
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Bendoni, Wendy K.
Gilboa, Shaked
Ha-Brookshire, Jung E.
Kim, Sanghee
Lebcir, Mohamed
Bhaduri, Gargi
2
Acuti, Diletta
1
Bissenbina, Assemgul
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Czarnecka, Barbara
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Business history
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Journal of East-West business
The journal of product & brand management
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An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
2
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
3
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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