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~accessRights:"restricted"
~isPartOf:"CESifo working papers"
~isPartOf:"CORE discussion paper : DP"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Incomplete market"
~subject:"Kreativität"
~subject:"Werbewirkung"
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Sick of awards : hidden costs of signaling for advertising creatives
Meléndez-Rodríguez, Saraí
;
Roca, David
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1295-1314
Persistent link: https://www.econbiz.de/10014450200
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