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Consumer behaviour
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Experiential gifts
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Geschenk
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Gifts
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Hedonic gifts
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Option scarcity
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Chen, Tser-yieth
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Lin, Yen Ling
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Yeh, Tsai-lien
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Chinese management studies
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How substitute scarcity appeals effect on experiential gift's purchase intention?
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Lin, Yen Ling
- In:
Chinese management studies
17
(
2023
)
4
,
pp. 755-769
Persistent link: https://www.econbiz.de/10014336648
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