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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~subject:"United States"
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Consumer behaviour
Einzelhandel
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Konsumentenverhalten
427
Brand management
128
Markenführung
128
Brand image
107
Markenimage
107
Beziehungsmarketing
97
Relationship marketing
97
Advertising effects
85
Werbewirkung
85
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80
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80
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78
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75
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Chan, Eugene Y.
8
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6
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De Angelis, Matteo
5
Dekimpe, Marnik G.
5
Gijsbrechts, Els
5
Pauwels, Koen
5
Warlop, Luk
5
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4
Clement, Michel
4
Hollebeek, Linda D.
4
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4
Amar, Moty
3
Babin, Barry J.
3
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3
Gonc̦alves, Helena Martins
3
Gvili, Yaniv
3
Hennig-Thurau, Thorsten
3
Homburg, Christian
3
Jiang, Yushi
3
Kou, Sining
3
Lehmann, Donald R.
3
Liu, Wumei
3
Marchand, André
3
Meng, Lu
3
Nguyen, Hang T.
3
Pino, Giovanni
3
Saini, Ritesh
3
Septianto, Felix
3
Skiera, Bernd
3
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3
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Tal, Aner
3
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3
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3
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2
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2
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Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
Working paper / National Bureau of Economic Research, Inc.
3,132
Discussion paper / Centre for Economic Policy Research
1,945
Journal of business research : JBR
1,935
Journal of retailing and consumer services
1,710
NBER working paper series
1,096
SpringerLink / Bücher
1,046
International journal of hospitality management
597
The review of financial studies
576
Discussion papers / CEPR
528
Technological forecasting & social change : an international journal
467
Springer eBook Collection
408
European journal of operational research : EJOR
390
Management science : journal of the Institute for Operations Research and the Management Sciences
365
International journal of consumer studies
328
Applied economics
315
Tourism management : research, policies, practice
305
Asia Pacific journal of marketing and logistics
300
International journal of production economics
291
Energy economics
288
The American economic review
282
American economic journal : a journal of the American Economic Association
281
Industrial marketing management : the international journal for industrial and high-tech firms
275
Journal of financial and quantitative analysis : JFQA
273
The journal of product & brand management
246
Journal of marketing communications
244
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
241
International journal of production research
239
International journal of advertising : the review of marketing communications
235
Journal of travel and tourism marketing
233
The review of economics and statistics
230
Journal of retailing
229
World Bank E-Library Archive
226
Applied economics letters
221
International journal of contemporary hospitality management
220
The journal of brand management : an international journal
219
Economics letters
210
Edward Elgar E-Book Archive
208
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ECONIS (ZBW)
500
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
4
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
5
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
6
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
7
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
8
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
9
The effects of awe-eliciting experiences on consumers' aversion to choice ambiguity
Ahmmad, Kamal
;
Harrold, Mycah
;
Howlett, Elizabeth
; …
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1193-1205
Persistent link: https://www.econbiz.de/10014531205
Saved in:
10
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
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