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~accessRights:"restricted"
~isPartOf:"Contemporary trends in innovative marketing strategies"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"The marketing review"
~subject:"Online-Marketing"
~subject:"Systematic Literature Review"
~type_genre:"Book section"
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Contemporary trends in innovative marketing strategies
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of contemporary hospitality management
Journal of business research : JBR
Journal of purchasing and supply management
The marketing review
Data-driven business intelligence systems for socio-technical organizations
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Innovative digital marketing in business
Rosário, Albérico Travassos
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Dias, Joana Carmo
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 1-35)
.
2024
Persistent link: https://www.econbiz.de/10014519821
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