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~accessRights:"restricted"
~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of strategic marketing"
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Search: subject:"Nonprofit-Marketing"
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Nonprofit marketing
8
Nonprofit-Marketing
8
Fundraising
5
Altruism
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3
Charitable organization
3
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3
Consumer behaviour
3
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nonprofit marketing
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Choi, Jungsil
2
Li, Yexin Jessica
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Singh, Surendra N.
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Ayoubi, Rami M.
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Bolander, Willy
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De Bruyn, Arnaud
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De Run, Ernest Cyril
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Fajardo, Tatiana M.
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Khashab, Basel
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Lim, Weng Marc
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Teck Weng Jee
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Townsend, Claudia
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Walker Reczek, Rebecca
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Weitzl, Wolfgang
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Yin, Bingqing Miranda
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Corporate reputation review : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Journal of strategic marketing
International review on public and non-profit marketing
31
International journal of nonprofit & voluntary sector marketing
26
Journal of nonprofit & public sector marketing
20
Journal of philanthropy and marketing
11
International journal of nonprofit and voluntary sector marketing
9
Nonprofit management & leadership
9
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Journal of marketing for higher education
6
Nonprofit and voluntary sector quarterly
6
Springer eBook Collection
5
SpringerLink / Bücher
5
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing
2
Journal of public policy & marketing
2
Journal of the Academy of Marketing Science
2
Management communication quarterly : an international journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Research
2
Routledge studies in marketing
2
Sport management review
2
Springer Reference Wirtschaft
2
Springer eBook Collection / Business and Economics
2
The journal of consumer marketing
2
American journal of business
1
Australasian marketing journal
1
Behavioral research in accounting
1
Business research quarterly : BRQ
1
Discussion papers / CEPR
1
Edward Elgar E-Book Archive
1
Essentials
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European journal of marketing
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Global business perspectives
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9
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1
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
2
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
3
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
4
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
5
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
6
Toward an optimal donation solicitation : evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount
Fajardo, Tatiana M.
;
Townsend, Claudia
;
Bolander, Willy
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011810277
Saved in:
7
When reputation influences trust in nonprofit organizations : the role of value attachment as moderator
Schultz, Christian
;
Einwiller, Sabine
; …
- In:
Corporate reputation review : an international journal
22
(
2019
)
4
,
pp. 159-170
Persistent link: https://www.econbiz.de/10012133060
Saved in:
8
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
9
Keeping the memory but not the possession : memory preservation mitigates identity loss from product disposition
Winterich, Karen Page
;
Walker Reczek, Rebecca
;
Irwin, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 104-120
Persistent link: https://www.econbiz.de/10011749870
Saved in:
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