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~accessRights:"restricted"
~isPartOf:"Customer engagement marketing"
~person:"Herrmann, Andreas"
~person:"Kumar, V."
~subject:"Customer value"
~subject:"Relationship marketing"
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Customer value
Relationship marketing
Beziehungsmarketing
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Herrmann, Andreas
Kumar, V.
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Customer engagement marketing
Journal of the Academy of Marketing Science
5
Journal of marketing
4
SpringerLink / Bücher
4
Journal of marketing research : JMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of international marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Springer Texts in Business and Economics
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Die Betriebswirtschaft : DBW
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Handbook of research on customer engagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
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Journal of marketing research
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Palgrave Executive Essentials
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
Springer eBook Collection / Business and Economics
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Springer eBook Collection / Business and Management
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Springer texts in business and economics
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
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