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~accessRights:"restricted"
~isPartOf:"DLSU business & economics review"
~isPartOf:"Journal of political economy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Romanian Statistical Review Supplement"
~subject:"Consumer behaviour"
~subject:"Dynamische Wirtschaftstheorie"
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DLSU business & economics review
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Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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2
A dynamic model of repositioning
Villas-Boas, J. Miguel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10011864762
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