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~accessRights:"restricted"
~isPartOf:"Developing successful global strategies for marketing luxury brands"
~isPartOf:"SpringerLink / Bücher"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"Blazquez Cano, Marta"
~person:"Guido, Gianluigi"
~person:"Holmqvist, Jonas"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
~subject:"E-commerce"
~subject:"Luxusgüter"
~type:"article"
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E-commerce
Luxusgüter
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Multichannel strategy
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1
Shopping behaviour
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Amatulli, Cesare
Blazquez Cano, Marta
Guido, Gianluigi
Holmqvist, Jonas
Septianto, Felix
Thaichon, Park
Mosca, Fabrizio
3
Chiaudano, Valentina
2
Duma, Fabio
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Adıgüzel, Feray
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Prestini, Stefano
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Sawhney, Mohanbir S.
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Developing successful global strategies for marketing luxury brands
SpringerLink / Bücher
Journal of business research : JBR
8
Journal of retailing and consumer services
6
Luxury marketing, sustainability and technology : the future of luxury management
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Sustainable Luxury : An International Perspective
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on digital transformation management and tools
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Italian journal of marketing : ITJM
1
Journal of advertising
1
Journal of business ethics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Psychology & marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
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