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~accessRights:"restricted"
~isPartOf:"Developing successful global strategies for marketing luxury brands"
~language:"eng"
~person:"Blazquez Cano, Marta"
~person:"Guido, Gianluigi"
~person:"Seo, Yuri"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
~subject:"Arts"
~subject:"E-commerce"
~subject:"Electronic Commerce"
~subject:"Luxury"
~subject:"Luxusgüter"
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E-commerce
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Multichannel strategy
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Blazquez Cano, Marta
Guido, Gianluigi
Seo, Yuri
Septianto, Felix
Thaichon, Park
Mosca, Fabrizio
3
Chiaudano, Valentina
2
Duma, Fabio
2
Adıgüzel, Feray
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Amatulli, Cesare
1
Bargoni, Augusto
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Batat, Wided
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Bendoni, Wendy K.
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Bertoldi, Bernardo
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Bonelli, Giulia
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Casalegno, Cecilia
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Crocco, Edoardo
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De Angelis, Matteo
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Donato, Carmela
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Gadgil, Maya
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Giachino, Chiara
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Giacosa, Elisa
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Khochman, Inas
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Kitchen, Philip J.
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Pedrazzi, Camilla
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Peretti, Paola
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Pini, Fabrizio Maria
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Prestini, Stefano
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Sawhney, Mohanbir S.
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Sestino, Andrea
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Timergaleeva, Dinara
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Zagni, Luca Matteo
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Developing successful global strategies for marketing luxury brands
Journal of business research : JBR
10
Journal of retailing and consumer services
6
Luxury marketing, sustainability and technology : the future of luxury management
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Palgrave Advances in Luxury
2
Palgrave advances in luxury
2
SpringerLink / Bücher
2
Sustainable Luxury : An International Perspective
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
Global marketing strategies for the promotion of luxury goods
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Italian journal of marketing : ITJM
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Routledge studies in luxury management
1
Springer eBook Collection / Business and Management
1
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Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
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