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~accessRights:"restricted"
~isPartOf:"Die Betriebswirtschaft : DBW"
~subject:"Costs"
~subject:"Germany"
~subject:"Marketingmanagement"
~type_genre:"Advisory report"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Company information"
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Die Betriebswirtschaft : DBW
Journal of business research : JBR
187
Industrial marketing management : the international journal for industrial and high-tech firms
140
Journal of strategic marketing
77
Journal of retailing and consumer services
60
The journal of business & industrial marketing
48
Journal of the Academy of Marketing Science
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European journal of marketing : EJM
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28
The journal of brand management : an international journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International review on public and non-profit marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Asia Pacific journal of marketing and logistics
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International journal of internet marketing and advertising : IJIMA
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International business review : the official journal of the European International Business Academy
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International journal of advertising : the review of marketing communications
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International journal of economic perspectives : IJEP
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Journal of research in marketing and entrepreneurship
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Journal of Islamic marketing
15
Journal of promotion management : innovations in planning and applied research
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European management journal
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Journal of international marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of hospitality management
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International journal of wine business research : IJWBR
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Strategien im internationalen Verlagsmarketing
Schulte-Hillen, Gerd
;
Ganz, Axel
;
Althans, Jürgen
- In:
Die Betriebswirtschaft : DBW
61
(
2001
)
4
,
pp. 478-492
Persistent link: https://www.econbiz.de/10001605330
Saved in:
2
Kundenartikulationen im Internet : virtuelle Meinungsplattformen als Herausforderung für das Marketing
Hennig-Thurau, Thorsten
;
Hansen, Ursula
- In:
Die Betriebswirtschaft : DBW
61
(
2001
)
5
,
pp. 560-580
Persistent link: https://www.econbiz.de/10001617863
Saved in:
3
Hybride Wettbewerbsstrategien in der deutschen Industrie - Bedeutung, Determinanten und Konsequenzen für die Marktbearbeitung: Ergebnisse einer empirischen Untersuchung
Jenner, Thomas
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10001447802
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