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~accessRights:"restricted"
~isPartOf:"Digital Transformation for Fashion and Luxury Brands : Theory and Practice"
~language:"eng"
~subject:"Brand identity"
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
Journal of Fashion Marketing and Management: An International Journal
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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