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~isPartOf:"Electronic commerce research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Calder, Bobby J."
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Industrial marketing management : the international journal for industrial and high-tech firms
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B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
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