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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Manolopoulou, Aikaterini"
~subject:"Advertising effects"
~subject:"Werbung"
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Electronic commerce research
Journal of promotion management : innovations in planning and applied research
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Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
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