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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social web"
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Search: subject_exact:"Web-Marketing"
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Social web
Internet marketing
101
Online-Marketing
101
Consumer behaviour
67
Konsumentenverhalten
67
Social Web
62
Viral marketing
33
Virales Marketing
33
Online retailing
28
Online-Handel
28
Brand management
26
Markenführung
26
Advertising effects
21
Beziehungsmarketing
21
E-commerce
21
Electronic Commerce
21
Relationship marketing
21
Social media marketing
21
Werbewirkung
21
Advertising
17
Werbung
17
Brand image
12
Markenimage
12
Marketing management
12
Marketingmanagement
12
Facebook
10
Internet
10
Social media
10
Word-of-mouth marketing
7
Customer engagement
6
Personalization
6
Social networking sites
6
Brand
5
Branding
5
Mobile marketing
5
Search engine
5
Social media advertising
5
Suchmaschine
5
Customer satisfaction
4
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62
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Altobello, Suzanne A.
2
Coker, Kesha K.
2
Kim, Seeun
2
Martinez, Luis F.
2
Peltier, James
2
Adjei, Mavis T.
1
Aljuhmani, Hasan Yousef
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
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Banerjee, Syagnik
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Barger, Victor
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Barger, Victor A.
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Bayram, Pelin
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Bozkurt, Sıddık
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1
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Chinelato, Flavia Braga
1
Chu, Ta-Chung
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Electronic commerce research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
174
Journal of retailing and consumer services
87
International journal of internet marketing and advertising : IJIMA
70
International journal of advertising : the review of marketing communications
62
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
59
Industrial marketing management : the international journal for industrial and high-tech firms
53
Technological forecasting & social change : an international journal
53
Journal of promotion management : innovations in planning and applied research
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Journal of marketing communications
43
Tourism management : research, policies, practice
42
The journal of product & brand management
38
Journal of management information systems : JMIS
35
International journal of hospitality management
34
Information systems research : ISR
32
Journal of internet commerce
32
SpringerLink / Bücher
32
Springer eBook Collection
31
The journal of brand management : an international journal
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Marketing intelligence & planning
26
Journal of strategic marketing
25
Business horizons
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Journal of hospitality marketing & management
21
Journal of marketing
20
International journal of contemporary hospitality management
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Asia Pacific journal of marketing and logistics
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Young consumers : insight and ideas for responsible marketers
17
International journal of electronic marketing and retailing : IJEMR
16
International journal of technology marketing : IJTMkt
16
Journal of marketing management : MM
16
Journal of travel and tourism marketing
16
Psychology & marketing
16
European journal of marketing
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
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ECONIS (ZBW)
62
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1
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
2
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
3
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
4
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
7
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
8
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
9
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
10
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
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