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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~person:"Dan, Wu"
~subject:"Online retailing"
~subject:"Online-Marketing"
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Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao
;
Dan, Wu
;
Liu, Jie
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
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