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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~person:"Dens, Nathalie"
~subject:"Online retailing"
~subject:"Online-Marketing"
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Dens, Nathalie
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Electronic commerce research
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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