//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~person:"Gong, Taisheng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Bekleidungsindustrie
1
Brand management
1
China
1
Clothing industry
1
Cross-border e-commerce
1
Digital economy
1
Digital marketing strategy
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Han Chinese Clothing brand
1
Internet marketing
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gong, Taisheng
Fan, Weiguo
2
Liu, Qihua
2
Martinez, Luis F.
2
Suh, Taewon
2
Zhang, Liyi
2
Amaro, Ana Cláudia
1
Bae, Giwoong
1
Bok, Kyoungsoo
1
Calderón-Monge, Esther
1
Cardoso, Sofia
1
Chang, Wei-Shiun
1
Che, Tong
1
Chen, Anran
1
Chen, George Guo-Qiang
1
Cheng, Xusen
1
Chu, Ta-Chung
1
Cui, Xuebin
1
Dan, Wu
1
De Keyzer, Freya
1
Dens, Nathalie
1
Dou, Wenyu
1
Du, Rong
1
Du, Yanan
1
Díaz, Estrella
1
Estelami, Hooman
1
Flavián Blanco, Carlos
1
Fu, Dongpu
1
Gandolfo, Alessandro
1
Gurrea Sarasa, Raquel
1
Han, Ranran
1
Hanssens, Dominique M.
1
Hoang, Duc
1
Hong, Yili
1
Hua, Zhongsheng
1
Huang, Shan
1
Jiang, Cuixia
1
Jiang, Yuanchun
1
Jiang, Zhao
1
Jin, Fei
1
more ...
less ...
Published in...
All
Electronic commerce research
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->