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~accessRights:"restricted"
~isPartOf:"Electronic commerce research"
~subject:"Markenführung"
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Markenführung
Internet marketing
45
Online-Marketing
45
Consumer behaviour
27
Konsumentenverhalten
27
Online retailing
19
Online-Handel
19
Social Web
19
Social web
19
Viral marketing
17
Virales Marketing
17
E-commerce
15
Electronic Commerce
15
Advertising effects
8
Werbewirkung
8
Advertising
6
Social media
6
Werbung
6
Beziehungsmarketing
5
Internet
5
Relationship marketing
5
Brand management
4
Decision
3
Digital marketing
3
Entscheidung
3
Experiment
3
Facebook
3
Market segmentation
3
Marktsegmentierung
3
Online reviews
3
Personalisierung
3
Personalization
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Search engine
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Bekleidungsindustrie
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China
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Clothing industry
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Chen, Anran
1
Díaz, Estrella
1
Estelami, Hooman
1
Gong, Taisheng
1
Jung, Woo-Jin
1
Ke, Dan
1
Kim, Hee-Woong
1
Martín-Consuegra, David
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Su, Chenting
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Yang, Seungjun
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Zhang, Chen
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Electronic commerce research
Journal of business research : JBR
77
The journal of product & brand management
40
Journal of retailing and consumer services
36
International journal of internet marketing and advertising : IJIMA
33
The journal of brand management : an international journal
31
International journal of advertising : the review of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of marketing communications
21
SpringerLink / Bücher
15
Journal of internet commerce
14
Marketing intelligence & planning
14
Tourism management : research, policies, practice
14
Springer eBook Collection
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Innovatives Markenmanagement
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Asia Pacific journal of marketing and logistics
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of strategic marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of fashion marketing and management
8
Business horizons
7
European journal of marketing : EJM
7
International journal of hospitality management
7
Journal of marketing analytics : JMA
7
Journal of marketing management : MM
7
Young consumers : insight and ideas for responsible marketers
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of consumer studies
6
Journal of advertising research
6
Journal of global marketing
6
Journal of international consumer marketing
6
Tourism management perspectives : TMP
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
European journal of marketing
5
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The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
2
Design of sweepstakes-based social media marketing for online customer engagement
Jung, Woo-Jin
;
Yang, Seungjun
;
Kim, Hee-Woong
- In:
Electronic commerce research
20
(
2020
)
1
,
pp. 119-146
Persistent link: https://www.econbiz.de/10012224060
Saved in:
3
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
4
A persuasive-based latent class segmentation analysis of luxury brand websites
Díaz, Estrella
;
Martín-Consuegra, David
;
Estelami, Hooman
- In:
Electronic commerce research
16
(
2016
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10011556572
Saved in:
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