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~accessRights:"restricted"
~isPartOf:"European journal of marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Virtuelle Realität"
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Consumer behaviour
Social Web
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Video game
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Advergame rewards
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European journal of marketing
Journal of business research : JBR
13
Young consumers : insight and ideas for responsible marketers
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing and consumer services
6
Journal of consumer behaviour : an international research review
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Journal of management information systems : JMIS
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Journal of sport management : the official journal of the North American Society of Sport Management
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Technological forecasting & social change : an international journal
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European Sport management quarterly : ESMQ
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Information systems research : ISR
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International journal of advertising : the quarterly review of marketing communications
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International journal of sports marketing & sponsorship
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Journal of marketing communications
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Asia Pacific journal of marketing and logistics
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of internet commerce
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Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the review of marketing communications
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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Journal of cultural economics
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Research policy : policy, management and economic studies of science, technology and innovation
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The journal of product & brand management
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Transforming gaming and computer simulation technologies across industries
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in economics education
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Arts and the market : AAM
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Australasian marketing journal
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Mind the game you set for better website patronage
Krishna, Kriti
;
Sivakumaran, Bharadhwaj
;
Maheswarappa, …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1560-1590
Persistent link: https://www.econbiz.de/10014252314
Saved in:
2
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
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