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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Yoon, Sukki"
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European journal of marketing : EJM
Health marketing quarterly
International journal of advertising : the review of marketing communications
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The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
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