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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Health marketing quarterly"
~person:"Confos, Nicolla"
~person:"Levy, Marian"
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European journal of marketing : EJM
Health marketing quarterly
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ECONIS (ZBW)
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Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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