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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
192
Werbewirkung
192
Consumer behaviour
140
Konsumentenverhalten
140
Advertising
131
Werbung
126
Internet marketing
57
Online-Marketing
57
Brand management
48
Markenführung
48
Brand image
44
Markenimage
44
Brand
28
Markenartikel
28
Social Web
23
Social web
23
Emotion
21
Experiment
14
Celebrity endorsement
13
Celebrity-Werbung
13
Product Placement
13
Product placement
13
Marketing management
11
Marketingmanagement
11
advertising
10
Perception
8
Psychology of advertising
8
Wahrnehmung
8
Werbepsychologie
8
Beziehungsmarketing
7
Brand attitude
7
Cognition
7
Credibility
7
Glaubwürdigkeit
7
Kognition
7
Public relations
7
Relationship marketing
7
Sponsoring
7
Sponsorship
7
Viral marketing
7
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Article
192
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192
Aufsatz in Zeitschrift
192
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English
192
Author
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Septianto, Felix
4
Bijmolt, Tammo H. A.
3
Dens, Nathalie
3
Teng, Lefa
3
Beal, Virginia
2
Bellman, Steven
2
Choi, Yung Kyun
2
Das, Gopal
2
Deitz, George D.
2
Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Ford, John B.
2
Foti, Lianne
2
Ghosh, Tathagata
2
Guzman, Francisco
2
Hartnett, Nicole
2
Huhmann, Bruce A.
2
Jang, Sungha
2
Jha, Subhash
2
Kareklas, Ioannis
2
Kim, Alex Jiyoung
2
Kim, Jae-Eun
2
Laroche, Michel
2
Liu, Martin J.
2
Mazodier, Marc
2
Monfort, Abel
2
Northey, Gavin
2
Orazi, Davide C.
2
Pelsmacker, Patrick de
2
Richard, Marie-Odile
2
Romaniuk, Jenni
2
Sreejesh, S.
2
Taylor, Charles Raymond
2
Uribe, Rodrigo
2
Wagner, Udo
2
Yannopoulou, Natalia
2
Yoon, Sukki
2
Agarwal, Manoj Kumar
1
Agnihotri, Arpita
1
Ahn, Sun Joo
1
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European journal of marketing : EJM
Journal of business research : JBR
Journal of marketing research : JMR
International journal of advertising : the review of marketing communications
184
Journal of marketing communications
122
International journal of advertising : the quarterly review of marketing communications
109
Journal of advertising research
87
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing and consumer services
71
Journal of advertising : official publication of the American Academy of Advertising
53
SpringerLink / Bücher
51
Journal of promotion management : JPM
48
International journal of internet marketing and advertising : IJIMA
46
Psychology & marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
34
Journal of current issues and research in advertising
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Health marketing quarterly
30
The journal of product & brand management
30
International journal of hospitality management
26
Asia Pacific journal of marketing and logistics
23
Journal of advertising
23
Journal of marketing
22
Journal of marketing research
22
Marketing intelligence & planning
21
Journal of global marketing
20
European journal of marketing
19
Journal of consumer marketing
18
The journal of brand management : an international journal
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
17
Journal of international consumer marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of sports marketing & sponsorship
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Tourism management : research, policies, practice
16
International journal of market research
15
Journal of marketing theory and practice : JMTP
15
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ECONIS (ZBW)
192
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192
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1
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
4
Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Nguyen, Stephanie
;
Nicod, Lionel
;
Llosa, Sylvie
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555889
Saved in:
5
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
6
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
7
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
8
An exploration of ripple effects of advertising among major suppliers in a supply chain network
Dass, Mayukh
;
Reshadi, Mehrnoosh
;
Li, Yuewu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468564
Saved in:
9
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
10
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
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