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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Brand loyalty
Social Web
Social web
user-generated content
Brand image
100
Markenimage
100
Brand management
83
Markenführung
83
Consumer behaviour
78
Konsumentenverhalten
78
Brand
46
Markenartikel
46
Beziehungsmarketing
25
Relationship marketing
25
Viral marketing
12
Virales Marketing
12
Advertising effects
11
Customer satisfaction
11
Hotel industry
11
Hotellerie
11
Kundenzufriedenheit
11
Werbewirkung
11
Emotion
9
Marketing management
9
Marketingmanagement
9
Brand equity
8
brand equity
8
Confidence
7
Internet marketing
7
Online-Marketing
7
Personality psychology
7
Persönlichkeitspsychologie
7
Vertrauen
7
Advertising
6
Corporate reputation
6
Designation of origin
6
Dienstleistungsqualität
6
Firmenimage
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Herkunftsbezeichnung
6
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6
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English
18
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Šerić, Maja
2
Bilro, Ricardo Godinho
1
Brooks, Gillian
1
Buil, Isabel
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cho, Byung-Kwan
1
Dahl, Darren W.
1
De Chernatony, Leslie
1
Ding, Ying
1
Guerreiro, João Pedro Silva Martins
1
Huang, Ming-Hui
1
Joshi, Yogesh V.
1
Kannan, P. K.
1
Kleppe, Ingeborg Astrid
1
Kozak, Nazmi
1
Kwak, Hyokjin
1
Lee, Heng Wei
1
Lee, Yong-Ki
1
Li, Xiangping
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
Maehle, Natalia
1
Nam, Hyoryung
1
O'Guinn, Thomas C.
1
Ong, Chuan Huat
1
Ordabayeva, Nailya
1
Pappu, Ravi
1
Park, Jeong-Yeol
1
Patrick, Vanessa M.
1
Praničević, Daniela Garbin
1
Presi, Caterina
1
Puzakova, Marina
1
Quester, Pascale G.
1
Rand, William
1
Rather, Raouf Ahmad
1
Rust, Roland T.
1
Schmitt, Bernd
1
Sop, Serhat Adem
1
Sorescu, Alina
1
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European journal of marketing : EJM
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
71
The journal of product & brand management
46
Journal of retailing and consumer services
43
The journal of brand management : an international journal
40
International journal of internet marketing and advertising : IJIMA
26
Asia Pacific journal of marketing and logistics
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of promotion management : innovations in planning and applied research
17
Marketing intelligence & planning
16
Journal of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
11
Psychology & marketing
11
Tourism management : research, policies, practice
11
Journal of strategic marketing
10
Tourism management perspectives : TMP
10
Journal of fashion marketing and management
9
International journal of consumer studies
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of internet commerce
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Technological forecasting & social change : an international journal
7
Global business review
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing management : MM
6
Journal of service management
6
Business horizons
5
European Sport management quarterly : ESMQ
5
European journal of marketing
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of retail and distribution management
5
International journal of sport management and marketing : IJSMM
5
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ECONIS (ZBW)
18
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1
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
4
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
5
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
6
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
7
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
8
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
9
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
10
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
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