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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing communications"
~isPartOf:"NBER working paper series"
~subject:"Supplier relationship management"
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European journal of marketing : EJM
Journal of marketing communications
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Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
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Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
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