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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~person:"Babakus, Emin"
~person:"Dagger, Tracey S."
~person:"He, Hongwei"
~subject:"Beziehungsmarketing"
~subject:"Cause-related marketing"
~subject:"Emotional brand attachment"
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Beziehungsmarketing
Cause-related marketing
Emotional brand attachment
Consumer behaviour
2
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Relationship marketing
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Arbeitsleistung
1
Arbeitszufriedenheit
1
Brand image
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Brand management
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Business ethics
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Cause-Related Marketing
1
Corporate Social Responsibility
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Customer orientation
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Dienstleistungsqualität
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Job performance
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Job satisfaction
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Lieferantenmanagement
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Markenführung
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Moral identity
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Personality psychology
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Persönlichkeitspsychologie
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Role overload
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Sales performance
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Babakus, Emin
Dagger, Tracey S.
He, Hongwei
Antonetti, Paolo
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Berezan, Orie
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
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Review of managerial science : RMS
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ECONIS (ZBW)
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Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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