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~accessRights:"restricted"
~isPartOf:"European journal of marketing : EJM"
~person:"Ha, Kyoungnam"
~subject:"Advertising effects"
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The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
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