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~accessRights:"restricted"
~isPartOf:"Fashion branding and communication : core strategies of European luxury brands"
~subject:"Brand extension"
~type_genre:"Aufsatz im Buch"
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Fashion branding and communication : core strategies of European luxury brands
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
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Global marketing strategies for the promotion of luxury goods
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Salvatore Ferragamo :
brand
heritage as main vector of
brand
extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
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2
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
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