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~accessRights:"restricted"
~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of business research : JBR"
~subject:"Leistungsbündel"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
B-to-B-Marketing
89
Business-to-business marketing
89
Lieferantenmanagement
71
Supplier relationship management
71
Relationship marketing
31
Beziehungsmarketing
30
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Electronic Commerce
15
Selling
15
Verkauf
15
Consumer behaviour
12
Konsumentenverhalten
12
Digital platform
11
Digitale Plattform
11
Social Web
10
Social web
10
B2B
9
Brand management
9
Markenführung
9
B2B marketing
8
Betriebliche Wertschöpfung
7
Business network
7
Business-to-business
7
Customer value
7
Digitalisierung
7
Digitization
7
Innovation
7
Kundenwert
7
Unternehmensnetzwerk
7
Value creation
7
Brand image
6
Internet marketing
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Sales performance
6
Artificial intelligence
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English
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Biggemann, Sergio
1
Holmlund, Maria
1
Kowalkowski, Christian
1
Slepniov, Dmitrij
1
Struwe, Sascha
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
9
SpringerLink / Bücher
5
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
International journal of business environment : IJBE
2
Journal of the Academy of Marketing Science
2
Research
2
Springer eBook Collection / Business and Economics
2
Brand the Future : systematische Markenentwicklung im B2B
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
European journal of marketing
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of marketing
1
Journal of revenue and pricing management
1
Journal of service management
1
Journal of service research
1
New insights on trust in business-to-business relationships : a multi-perspective approach
1
Psychology & marketing
1
Springer eBook Collection
1
Technology analysis & strategic management
1
The journal of business & industrial marketing
1
Wirtschaftwissenchaft
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ECONIS (ZBW)
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Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
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2
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
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