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ECONIS (ZBW)
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Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Share it or buy it? : exploring the effects of product brand attachment on commercial sharing services
Wei, Xiaoyong
;
Jung, Sojin
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
153
(
2022
),
pp. 115-127
Persistent link: https://www.econbiz.de/10013533977
Saved in:
3
From co-consumption to co-production : a systematic review and research synthesis of collaborative consumption practices
Wei, Xiaoyong
;
Lo, Chris. K. Y.
;
Jung, Sojin
;
Choi, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 282-294
Persistent link: https://www.econbiz.de/10012509618
Saved in:
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