//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)"
~type_genre:"Aufsatz im Buch"
~type_genre:"Guidebook"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Deutschland
1
Germany
1
Imagetransfer
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markenpolitik
1
Markenwert
1
Measurement
1
Messung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Produktpositionierung
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Guidebook
Thesis
Hochschulschrift
1
Language
All
German
1
Author
All
Bauer, Hans H.
1
Mäder, Ralf
1
Published in...
All
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
Gabler Edition Wissenschaft
6
Application of gaming in new media marketing
5
Brand the Future : systematische Markenentwicklung im B2B
3
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Moderne Methoden der Marktforschung : Kunden besser verstehen
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Apps management and e-commerce transactions in real-time
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Contemporary trends in innovative marketing strategies
1
Designing and communicating experience
1
Developing digital marketing : relationship perspectives
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Driving innovation and business success in the digital economy
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsgruppen Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Global business value innovations : building innovation capabilities for business strategies
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on applied AI for international business and marketing applications
1
Handbook on cross-cultural marketing
1
Islamic banking : growth, stability and inclusion
1
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
1
Leveraging computer-mediated marketing environments
1
Management and inter/intra organizational relationships in the textile and apparel industry
1
Markenkommunikation und Beziehungsmarketing
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing in a digital world
1
Marketing und Innovation in disruptiven Zeiten
1
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Messung und Steuerung von Markenpersönlichkeit : Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials
Mäder, Ralf
-
2005
-
1. Auflage
Persistent link: https://www.econbiz.de/10002570478
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->