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~accessRights:"restricted"
~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"International marketing review"
~subject:"Deutschland"
~subject:"EU countries"
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Hamburger Schriften zur Marketingforschung
International marketing review
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
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Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
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The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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