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~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Brand loyalty
Social Web
Social web
user-generated content
Brand image
100
Markenimage
100
Brand management
85
Markenführung
85
Consumer behaviour
65
Konsumentenverhalten
65
Brand
41
Markenartikel
41
Beziehungsmarketing
33
Relationship marketing
33
B-to-B-Marketing
27
Business-to-business marketing
27
Lieferantenmanagement
20
Supplier relationship management
20
Customer satisfaction
11
Hotel industry
11
Hotellerie
11
Kundenzufriedenheit
11
Viral marketing
11
Virales Marketing
11
Marketing management
9
Marketingmanagement
9
Confidence
8
Internet marketing
8
Online-Marketing
8
Vertrauen
8
brand equity
8
Advertising effects
7
Werbewirkung
7
B2B branding
6
Brand equity
6
Corporate reputation
6
Dienstleistungsqualität
6
Firmenimage
6
Markentreue
6
Personality psychology
6
Persönlichkeitspsychologie
6
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English
19
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Andreini, Daniela
1
Bergamschi, Mara
1
Bilro, Ricardo Godinho
1
Botha, Elsamari
1
Brooks, Gillian
1
Capon, Noel
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cho, Byung-Kwan
1
Dahl, Darren W.
1
Deng, Qi
1
Guerreiro, João Pedro Silva Martins
1
Guo, Chiquan
1
Hajli, Nick
1
Hsiao, Shih-Hui
1
Huang, Ming-Hui
1
Ji, Shaobo
1
Joshi, Yogesh V.
1
Kannan, P. K.
1
Kietzmann, Jan
1
Kozak, Nazmi
1
Kwak, Hyokjin
1
Lee, Heng Wei
1
Lee, Yong-Ki
1
Li, Xiangping
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
Meissner, Svenja
1
Nam, Hyoryung
1
O'Guinn, Thomas C.
1
Ong, Chuan Huat
1
Ordabayeva, Nailya
1
Park, Jeong-Yeol
1
Patrick, Vanessa M.
1
Pedeliento, Giuseppe
1
Pitt, Christine S.
1
Pitt, Leyland F.
1
Plangger, Kirk A.
1
Praničević, Daniela Garbin
1
Puzakova, Marina
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
71
The journal of product & brand management
46
Journal of retailing and consumer services
43
The journal of brand management : an international journal
40
International journal of internet marketing and advertising : IJIMA
26
Asia Pacific journal of marketing and logistics
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of promotion management : innovations in planning and applied research
17
Marketing intelligence & planning
16
Journal of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
11
Psychology & marketing
11
Tourism management : research, policies, practice
11
Journal of strategic marketing
10
Tourism management perspectives : TMP
10
Journal of fashion marketing and management
9
International journal of consumer studies
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of internet commerce
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Technological forecasting & social change : an international journal
7
Global business review
6
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing management : MM
6
Journal of service management
6
Business horizons
5
European Sport management quarterly : ESMQ
5
European journal of marketing
5
European journal of marketing : EJM
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of retail and distribution management
5
International journal of sport management and marketing : IJSMM
5
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ECONIS (ZBW)
19
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1
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
4
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
5
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
6
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
7
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
8
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
9
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
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