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~accessRights:"restricted"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of retailing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Information technology"
~subject:"Relationship marketing"
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Information technology
Relationship marketing
Brand management
320
Markenführung
320
Consumer behaviour
297
Konsumentenverhalten
297
Brand image
194
Markenimage
194
Brand
171
Markenartikel
167
Beziehungsmarketing
148
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93
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79
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79
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55
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43
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Grewal, Dhruv
7
Benitez, Jose
4
Noble, Stephanie M.
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Roggeveen, Anne L.
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3
Nordfält, Jens
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Šerić, Maja
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Berenguer Contrí, Gloria
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Chen, Jialie
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Confente, Ilenia
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Hu, Qing
2
Hult, G. Tomas M.
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Lloréns-Montes, Francisco Javier
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Ow, Terence T.
2
Reinartz, Werner J.
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Ruyter, Ko de
2
Sarker, Suprateek
2
Soysal, Gonca
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Wu, Yao
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of retailing
The journal of brand management : an international journal
Journal of business research : JBR
505
Journal of retailing and consumer services
470
SpringerLink / Bücher
310
Industrial marketing management : the international journal for industrial and high-tech firms
255
International journal of hospitality management
192
The journal of services marketing
123
The journal of business & industrial marketing
108
Journal of strategic marketing
101
Technological forecasting & social change : an international journal
99
Journal of the Academy of Marketing Science
88
International journal of contemporary hospitality management
80
Journal of hospitality marketing & management
79
Asia Pacific journal of marketing and logistics
78
Service business
78
The service industries journal
78
Journal of travel and tourism marketing
77
Tourism management : research, policies, practice
77
Springer eBook Collection
75
The journal of product & brand management
73
Springer eBook Collection / Business and Economics
72
Marketing intelligence & planning
63
Journal of service management
57
Journal of marketing
54
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Services marketing quarterly
50
International journal of production economics
49
Journal of service research
49
Psychology & marketing
47
International journal of production research
46
Journal of business-to-business marketing
45
European journal of operational research : EJOR
44
Journal of promotion management : innovations in planning and applied research
43
Management science : journal of the Institute for Operations Research and the Management Sciences
42
International journal of retail and distribution management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
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ECONIS (ZBW)
172
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1
Cross-fertilization for routine reconfiguration in IT-enabled organizational transformation
Chen, Jing
;
Guo, Xiaomei
;
Zhao, Hexi
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012494894
Saved in:
2
Emotion-regulatory chatbots for enhancing consumer servicing : an interpersonal emotion
management
approach
Luo, Bei
;
Lau, Raymond Yiu Keung
;
Li, Chunping
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014466169
Saved in:
3
Becoming agile together : customer influence on agile adoption within commissioned software teams
Ciriello, Raffaele Fabio
;
Glud, Jeppe Aagaard
; …
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013271900
Saved in:
4
Acceptance of text-mining systems : the signaling role of information quality
Demoulin, Nathalie T. M.
;
Coussement, Kristof
- In:
Information & management : the internat. journal of …
57
(
2020
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012159764
Saved in:
5
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
6
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
7
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
8
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
9
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
10
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
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