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~accessRights:"restricted"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Chan, Terri H."
~subject:"Suchmaschine"
~subject:"Werbewirkung"
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International journal of internet marketing and advertising : IJIMA
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Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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