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~accessRights:"restricted"
~isPartOf:"Information systems research : ISR"
~person:"Gao, Guodong"
~person:"Hosanagar, Kartik"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Online retailing
2
Online-Handel
2
Personalisierung
2
Personalization
2
Advertising
1
Advertising effects
1
Gini coefficient
1
Internet marketing
1
Online-Marketing
1
Productivity
1
Produktivität
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
Werbung
1
average treatment effect
1
collaborative filtering
1
consumer purchase behavior
1
digital advertising
1
e-commerce
1
electronic commerce
1
personalization
1
product recommendation network
1
product recommendations
1
randomized field experiment
1
recommender systems
1
sales diversity
1
sponsored product advertising
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Gao, Guodong
Hosanagar, Kartik
Tan, Yong
5
Adomavicius, Gediminas
2
Chen, Jianqing
2
Kumar, Anuj
2
Wang, Youwei
2
Adamopoulos, Panagiotis
1
Aggarwal, Rohit
1
Ahn, Jae-Hyeon
1
Ananthakrishnan, Uttara M.
1
Bang, Youngsok
1
Bassellier, Geneviève
1
Benbasat, Izak
1
Bi, Xuan
1
Bockstedt, Jesse C.
1
Chen, Yubo
1
Cho, Daegon
1
Choi, Angela Aerry
1
Curley, Shawn P.
1
Fan, Ming
1
Fang, Eric
1
Ghose, Anindya
1
Gorgoglione, Michele
1
Guo, Hong
1
Han, Shunping
1
Ho, Yi-Chun
1
Ho, Yi-Jen
1
Hou, Jinghui
1
Huang, Yunhui
1
Kannan, Karthik
1
Kokkodis, Marios
1
Kumar, Subodha
1
Lappas, Theodoros
1
Lee, Dokyun
1
Lee, Jongkuk
1
Li, Beibei
1
Li, Wenli
1
Li, Xiaoling
1
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Lim, Kai Hin
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Information systems research : ISR
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
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2
How do recommender systems affect sales diversity? : a cross-category investigation via randomized field experiment
Lee, Dokyun
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 239-259
Persistent link: https://www.econbiz.de/10012038222
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