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~accessRights:"restricted"
~isPartOf:"Innovatives Markenmanagement"
~subject:"Brand management"
~subject:"Luxury goods"
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Brand management
Luxury goods
Association
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Berufssport
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Brand extension
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Brand image
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Computerspiel
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Deutschland
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E-Sport
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Estimation
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Germany
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Diegel, Marius
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Innovatives Markenmanagement
Journal of business research : JBR
6
International journal of advertising : the review of marketing communications
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of international consumer marketing
2
Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
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The journal of product & brand management
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AMS review : official publication of the Academy of Marketing Science
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European journal of marketing
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European journal of operational research : EJOR
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
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Fashion branding and communication : core strategies of European luxury brands
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Forum Produkt- und Produktionsmanagement
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International journal of industrial organization
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business & economics research
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Journal of business-to-business marketing
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Journal of hospitality and tourism insights
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Journal of hospitality marketing & management
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Journal of marketing for higher education
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Research
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Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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The journal of asset management
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The marketing review
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The service industries journal
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Tourism management perspectives : TMP
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Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
-
2021
Persistent link: https://www.econbiz.de/10012424689
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