Zhou, Erfeng; Zhang, Juzhi; Gou, Qinglong; Liang, Liang - In: International Journal of Production Economics 160 (2015) C, pp. 144-156
There is a trend in fashion product industry that firms launch new styles of their products more frequently. To … investigate the optimal style launching strategy for a fashion firm, we propose a two-period pricing model for a fashion product … consumers in our model and try to analyze its impacts on the fashion firm׳s new product launching strategy. Specifically, we …