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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Brand image
Viral marketing
Brand management
111
Markenführung
111
Consumer behaviour
109
Konsumentenverhalten
109
Markenimage
101
Advertising effects
70
Werbewirkung
70
Brand
46
Markenartikel
46
Advertising
45
Werbung
44
Internet marketing
31
Online-Marketing
31
Social Web
26
Social web
26
brand attitude
17
Beziehungsmarketing
16
Relationship marketing
16
Marketing management
14
Marketingmanagement
14
Virales Marketing
14
social media
14
Celebrity endorsement
11
Celebrity-Werbung
11
Product Placement
11
Product placement
11
advertising
11
purchase intention
9
Corporate Social Responsibility
8
Corporate social responsibility
8
brand loyalty
7
Brand loyalty
6
Computerspiel
6
Confidence
6
Luxury goods
6
Luxusgüter
6
Markentreue
6
Personality psychology
6
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Article
106
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Article in journal
Aufsatz in Zeitschrift
Non-commercial literature
Conference paper
8
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8
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English
106
Author
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Dens, Nathalie
4
Pelsmacker, Patrick de
4
Ko, Eunju
3
Al Shurideh, Muhammad
2
Anabila, Peter
2
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Ju, Ilyoung
2
Kim, Dong Hoo
2
Kim, Soojin
2
Knoll, Johannes
2
Lee, Jaejin
2
Matthes, Jörg
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rita, Paulo
2
Schultz, Don E.
2
Smit, Edith G.
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Youn, Seounmi
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Araujo, Theo
1
Ashley, Christy
1
Ashour, Haidy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of business research : JBR
367
Journal of retailing and consumer services
205
The journal of product & brand management
194
The journal of brand management : an international journal
186
Asia Pacific journal of marketing and logistics
76
Tourism management : research, policies, practice
70
Journal of travel and tourism marketing
59
Psychology & marketing
59
International journal of hospitality management
57
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of strategic marketing
50
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Industrial marketing management : the international journal for industrial and high-tech firms
40
European journal of marketing : EJM
39
International journal of advertising : the review of marketing communications
38
International journal of internet marketing and advertising : IJIMA
36
Journal of hospitality marketing & management
35
International journal of consumer studies
34
Journal of global marketing
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of marketing
32
Journal of destination marketing & management
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of the Academy of Marketing Science
31
Journal of fashion marketing and management
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
The journal of consumer marketing
26
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ECONIS (ZBW)
106
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106
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1
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
3
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
4
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
5
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
6
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
7
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
8
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
9
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
10
Political brand endorsers, political brand preference, and political brand equity : a mediated moderated model
Kaur, Harsandaldeep
;
Sohal, Seerat
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 3-37
Persistent link: https://www.econbiz.de/10012697018
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