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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~language:"eng"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Konsumentenverhalten
Consumer behaviour
3
Advertising effects
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Werbewirkung
2
Advertising
1
Beziehungsmarketing
1
Brand
1
China
1
Comparison
1
Environmental consciousness
1
Greenhouse gas emissions
1
Markenartikel
1
Relationship marketing
1
Russia
1
Russland
1
South Korea
1
Sponsoring
1
Sponsorship
1
Sportmarketing
1
Sports marketing
1
Südkorea
1
Treibhausgas-Emissionen
1
Umweltbewusstsein
1
Vergleich
1
Werbung
1
brand consumer's congruity
1
brand popularity
1
brand relationship quality
1
brand's sports sponsorship
1
carbon offset
1
consumer decision-making style
1
consumer evaluation
1
consumer knowledge
1
consumer's characteristics
1
cross-national
1
green consumption
1
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Article in journal
Aufsatz in Zeitschrift
3
Language
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English
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Ko, Eunju
Verhoef, Peter C.
Dens, Nathalie
6
Pelsmacker, Patrick de
6
Chang, Chun-Tuan
4
Matthes, Jörg
4
Bernritter, Stefan F.
3
Diehl, Sandra
3
Mueller, Barbara
3
Naderer, Brigitte
3
Smit, Edith G.
3
Avramova, Yana R.
2
Baek, Tae Hyun
2
Boerman, Sophie C.
2
Eisend, Martin
2
Gentry, James W.
2
Hudders, Liselot
2
Jun, Sunkyu
2
Knoll, Johannes
2
Koinig, Isabell
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Neijens, Peter C.
2
Rauwers, Fabiënne
2
Reijmersdal, Eva A. van
2
Riet, Jonathan van 't
2
Russell, Cristel Antonia
2
Verlegh, Peeter
2
Yoon, Hye Jin
2
Yoon, Sukki
2
Abdourazakou, Yann
1
Anghelcev, George
1
Balasubramanian, Siva Kumar
1
Barry, Ben
1
Baxter, Stacey M.
1
Bhandari, Manu
1
Bidmon, Sonja
1
Bove, Liliana L.
1
Boyland, Emma
1
Bui, M̃y
1
Buijzen, Moniek
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
3
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1
How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011547927
Saved in:
2
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
3
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
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