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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing and consumer services"
~person:"Eigenraam, Anniek W."
~subject:"Online-Marketing"
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Online-Marketing
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Eigenraam, Anniek W.
Hudders, Liselot
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Dwivedi, Yogesh Kumar
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De Jans, Steffi
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International journal of advertising : the review of marketing communications
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
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ECONIS (ZBW)
3
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I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
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2
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
3
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
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