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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Palgrave advances in luxury"
~language:"eng"
~person:"Guido, Gianluigi"
~person:"Ranfagni, Silvia"
~person:"Thaichon, Park"
~subject:"Arts"
~subject:"Luxusgüter"
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Guido, Gianluigi
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Thaichon, Park
Ko, Eunju
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International journal of advertising : the review of marketing communications
Palgrave advances in luxury
Journal of retailing and consumer services
5
Luxury marketing, sustainability and technology : the future of luxury management
5
Journal of business research : JBR
2
Contemporary case studies on fashion production, marketing and operations
1
Developing successful global strategies for marketing luxury brands
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
European journal of marketing : EJM
1
Global marketing strategies for the promotion of luxury goods
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
Italian journal of marketing : ITJM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Palgrave Advances in Luxury
1
Routledge studies in luxury management
1
Springer eBook Collection
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SpringerLink / Bücher
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The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
2
Sustainable luxury brands : evidence from research and implications for managers
Amatulli, Cesare
;
De Angelis, Matteo
;
Costabile, Michele
; …
-
2017
Persistent link: https://www.econbiz.de/10011593737
Saved in:
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