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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~language:"eng"
~language:"hun"
~person:"De Grauwe, Paul"
~person:"Ko, Eunju"
~person:"Zaremba, Adam"
~subject:"EU-Mitgliedschaft"
~subject:"EU-Staaten"
~subject:"Euro"
~subject:"Konsumentenverhalten"
~subject:"Share price"
~subject:"United Kingdom"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzschrift"
~type_genre:"Textbook"
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EU-Mitgliedschaft
EU-Staaten
Euro
Konsumentenverhalten
Share price
United Kingdom
Brand management
4
Consumer behaviour
4
Luxury goods
4
Luxusgüter
4
Markenführung
4
Advertising
3
Advertising effects
3
Brand
3
Markenartikel
3
Werbewirkung
3
Werbung
3
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
Brand image
1
Communication effectiveness
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate sustainability efforts
1
Dienstleistungsqualität
1
Digital platform
1
Digitale Plattform
1
Experience marketing
1
Fashion
1
Instagram
1
Markenimage
1
Mode
1
Nachhaltige Entwicklung
1
Service quality
1
Sustainable development
1
Viral marketing
1
Virales Marketing
1
e-WOM
1
e-service quality
1
eWOM
1
environmental claims
1
fast fashion
1
luxury brand
1
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3
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Article in journal
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Konferenzschrift
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4
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1
Language
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English
Hungarian
Author
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De Grauwe, Paul
Ko, Eunju
Zaremba, Adam
Naderer, Brigitte
6
Yoon, Sukki
6
Bang, Hye Jin
5
Choi, Dongwon
5
Lou, Chen
5
Matthes, Jörg
5
Choi, Yung Kyun
4
Kim, Kacy K.
4
Wojdynski, Bartosz W.
4
Yoon, Hye Jin
4
Youn, Seounmi
4
Beckert, Johannes
3
Evans, Nathaniel J.
3
Pangarkar, Aniruddha
3
Sung, Yongjun
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Ahn, Jungyong
2
Baek, Tae Hyun
2
Breves, Priska
2
Duff, Brittany R. L.
2
Haley, Eric John
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunjin
2
Kim, Hanyoung
2
Kim, Hyuksoo
2
Kim, Seunghyun
2
Kim, Yeonshin
2
Lee, Jong-Ho
2
Lee, Yoon-Joo
2
Lwin, May O.
2
Mayrhofer, Mira
2
Pittman, Matthew
2
Pounders, Kathrynn
2
Quach, Sara
2
Schramm, Holger
2
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Economic research
5
Applied economics
4
Asia Pacific journal of marketing and logistics
4
Finance research letters
4
Intereconomics : review of European economic policy
4
Journal of banking & finance
4
Journal of international financial markets, institutions & money
4
Research in international business and finance
4
International journal of advertising : the quarterly review of marketing communications
3
Pacific-Basin finance journal
3
Economics letters
2
Emerging markets, finance and trade : EMFT
2
International review of financial analysis
2
Journal of economic dynamics & control
2
Journal of empirical finance
2
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
1
Eurasian economic review : a journal in applied macroeconomics and finance
1
International journal of consumer studies
1
International marketing review
1
International review of law and economics
1
Journal of business economics and management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of financial economics
1
Journal of financial stability
1
Journal of international money and finance
1
Journal of policy modeling : JPMOD ; a social science forum of world issues
1
Review of world economics
1
Scottish journal of political economy : the journal of the Scottish Economic Society
1
The Economists' voice
1
The journal of investing : JOI
1
The journal of investment strategies
1
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ECONIS (ZBW)
4
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1
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4
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date (oldest first)
1
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
2
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
3
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
4
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
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