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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Brand management"
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Brand management
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co-branding
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Advertising effects
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Ahn, Jungyong
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Kim, Ahyeon
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Kim, Yeonshin
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of international consumer marketing
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing
1
European journal of operational research : EJOR
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Fashion branding and communication : core strategies of European luxury brands
1
Forum Produkt- und Produktionsmanagement
1
Innovatives Markenmanagement
1
International journal of industrial organization
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Business & Industrial Marketing
1
Journal of Product & Brand Management
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Journal of business & economics research
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Journal of business-to-business marketing
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Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
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Marketing intelligence & planning
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Research
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Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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The journal of asset management
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The marketing review
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The service industries journal
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Tourism Review
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil
;
Smirnova, Maria
;
Muravskaia, Snezhana
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496
Saved in:
2
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
3
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
4
The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong
;
Kim, Ahyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
Saved in:
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