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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Search: subject:"Gender"
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Konsumentenverhalten
Gender
11
Geschlecht
11
Advertising effects
10
Werbewirkung
10
Advertising
9
Werbung
9
Frauen
4
Women
4
Consumer behaviour
3
Humor
3
Sexuality
3
Sexualität
3
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
gender
2
gender stereotype
2
Brand
1
Brand endorsement
1
Brand image
1
Brand management
1
Brasilien
1
Brazil
1
China
1
Creative strategy
1
Creativity
1
Cultural identity
1
Elderly people
1
Emotion
1
Evolutionary economics
1
Evolutionsökonomik
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Experiment
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Gender discrimination
1
Gender studies
1
Geschlechterdiskriminierung
1
Geschlechterforschung
1
Humor advertising
1
Humor in advertising
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Aufsatz in Zeitschrift
Case study
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3
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English
3
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Yoon, Hye Jin
2
Kumar, Piyush
1
Lee, Yoon-Joo
1
Mayer, James Mark
1
Zhang, Hongxia
1
Zhang, Xuan
1
Zheng, Xiaoying
1
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International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
35
Journal of business research : JBR
25
International journal of advertising : the quarterly review of marketing communications
15
International journal of consumer studies
12
International journal of hospitality management
11
Journal of internet commerce
8
The journal of product & brand management
8
The journal of brand management : an international journal
7
International journal of retail & distribution management
6
Journal of global marketing
6
Journal of international consumer marketing
6
Journal of travel and tourism marketing
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of promotion management : innovations in planning and applied research
5
Applied economics
4
Asia Pacific journal of marketing and logistics
4
European journal of marketing
4
International journal of contemporary hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising research
4
Journal of business ethics : JOBE
4
Journal of fashion marketing and management
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Psychology & marketing
4
Young consumers : insight and ideas for responsible marketers
4
Corporate social responsibility and environmental management
3
European journal of marketing : EJM
3
Global business review
3
International journal of emerging markets
3
Journal of business ethics : JBE
3
Journal of consumer marketing
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global fashion marketing : JGfM
3
Journal of hospitality marketing & management
3
Journal of marketing research
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of strategic marketing
3
Journal of vacation marketing
3
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ECONIS (ZBW)
3
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1
Warmth effect in advertising : the effect of male endorsers' warmth on brand attitude
Zhang, Hongxia
;
Zheng, Xiaoying
;
Zhang, Xuan
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10012395653
Saved in:
2
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
Saved in:
3
Gender
differences in arousal priming effects on humor advertising
Yoon, Hye Jin
;
Lee, Yoon-Joo
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Saved in:
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