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~accessRights:"restricted"
~isPartOf:"International journal of emerging markets"
~isPartOf:"Tourism management perspectives : TMP"
~subject:"Brand image"
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International journal of emerging markets
Tourism management perspectives : TMP
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Medical tourism brand equity in emerging markets : scale development and empirical validation
Roy, Diya Guha
;
Bhattacharya, Sujoy
;
Mukherjee, Srabanti
- In:
International journal of emerging markets
18
(
2023
)
11
,
pp. 5172-5194
Persistent link: https://www.econbiz.de/10014460238
Saved in:
2
Americans' intention to visit Cuba as a medical tourism destination : a destination and country image perspective
Chaulagain, Suja
;
Jahromi, Melissa Farboudi
;
Fu, Xiaoxiao
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209372
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