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~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~person:"Gim, Jaehee"
~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Article in journal"
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When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
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