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~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~subject:"Corporate Social Responsibility"
~subject:"Experiment"
~subject:"Market segmentation"
~subject:"Social web"
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Corporate Social Responsibility
Experiment
Market segmentation
Social web
Attribution theory
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COVID-19
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Consumer behaviour
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Coronavirus
1
Corporate social marketing (CSM) attributes
1
Corporate social responsibility
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Hotel industry
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Hotellerie
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Konsumentenverhalten
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Prosocial behavior
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Social Marketing
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Social marketing
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Boo, Soyoung
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Kim, Miyoung
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Kim, Tony Jooho
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International journal of hospitality management
Segmentation in social marketing : process, methods and application
10
Journal of social marketing : JSOCM
7
International review on public and non-profit marketing
6
Journal of economic behavior & organization : JEBO
4
Journal of nonprofit & public sector marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Asia-Pacific journal of business administration
2
CSR 2.0 and the new era of corporate citizenship
2
Corporate governance : international journal of business in society
2
Discussion papers / CEPR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of nonprofit & voluntary sector marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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SpringerLink / Bücher
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Advances in business strategy and competitive advantage (ABSCA) book series
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American economic journal : a journal of the American Economic Association
1
Asia-Pacific journal of management research and innovation
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bulletin of economic research
1
Business strategy and the environment
1
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
1
Discussion paper / Centre for Economic Policy Research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing
1
Health marketing quarterly
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of management & enterprise development : IJMED
1
International journal of market research
1
International journal of sports marketing & sponsorship
1
Inventi impact: international trade
1
Journal of Islamic marketing : JIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of behavioral and experimental economics
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Journal of current issues and research in advertising : JCIRA
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Effectiveness of corporate
social
marketing
on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
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